Braun

Toasting isn’t just about heat. In my design for BRAUN, it’s about motion, restraint, and elevating a daily act into something deliberate.

BRAUN asked for a toaster that broke from convention — no levers, no clutter. I focused on a minimal form with a quiet innovation: two rollers that guide the bread through a seamless toasting process. No jump, no jolt — just a smooth glide, like clockwork.

The concept was built around flow — a steady, intentional rhythm that mirrors the calm of a morning routine. The visuals reflect that same discipline: soft light, clean lines, and tactile precision.

There’s no ornament, no noise. Just movement, material, and a moment of stillness.